Masterclass: Leveraging Real-World Evidence for Building Pharma Brands

Categories: Marketing, Paid Course
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About Course

Explore the dynamic realm of pharmaceutical brand building with Pharmastate Academy’s specialized course on “Leveraging Real-World Evidence for Building Pharma Brands.” Unravel the intricacies of Real-World Data (RWD) and Real-World Evidence (RWE), exploring their significance and distinguishing them from Randomized Controlled Trials (RCT). Delve into the crucial question – Are RWE and RWD the same?

Gain clarity on how RWE can propel your brand forward and stand out in the competitive pharmaceutical landscape. Learn to justify the Return on Investment (ROI) for leveraging RWE, ensuring that every expense contributes meaningfully to brand success.

This course provides an in-depth understanding of Real-World Evidence, offering practical insights into its application for brand building. From exploring different ways to utilize RWE for your brand to understand the variety of outputs possible with RWE content, this course equips pharmaceutical professionals with the knowledge and skills needed to strategically leverage real-world evidence for effective brand positioning and growth. Stay ahead in the industry by enrolling in this course and unlocking the potential of Real-World Evidence for your pharmaceutical brand.

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What Will You Learn?

  • What is RWD (Real-World Data) & RWE (Real-World Evidence) ?
  • Is it different from RCT?
  • Are RWE and RWD the same?
  • How will RWE help my brand?
  • How can I justify the ROI for this expense?
  • In-depth understanding of Real-World Evidence
  • Applying real world evidence for your brand
  • Different ways in which RWE could be used for brand building
  • Variety of outputs possible with RWE content

Course Content

Session 1

  • Part 1 – Introduction
    03:09
  • Part 2 – Learning Objectives
    00:49
  • Part 2.1 – Understanding of RWE
    01:55
  • Part 2.2 – Definition of RWD
    03:26
  • Part 2.3 – Definition of RWE
    02:03
  • Part 2.4 – RWD Vs RWE
    02:29
  • Part 2.5 – Randomized Controlled Trail
    01:55
  • Part 2.6 – RWE Vs RCT
    01:15
  • Part 2.7 – Definition of Unorganized Data
    02:05
  • Part 2.8 – Need for RWE
    09:18
  • Part 2.9 – RWD To RWE
    06:14
  • Part 2.10 – Conclusion
    15:52
  • Part 2.11 – Starting Step Of RWE
    08:52
  • Part 2.12 – RWE (Types of Studies)
    01:48
  • Part 2.13 – RWE (HEOR)
    04:21
  • Part 2.14 – RWE (Patient Registry)
    02:04
  • Part 2.15 – The Agency Angle
    13:47
  • Part 2.16 – Deliverables
    03:06
  • Part 2.17 – Deliverables ( white paper )
    04:18
  • Part 2.18 – Marketing Outputs
    01:14
  • Part 3 – Q & A
    10:39

Session 2

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