Primary and Secondary Sales in Pharma Industry

In this course you will learn about Pharma supply chain. Understand what actually Primary & Secondary Sales means for Medical Representatives. Its also explained why its logical for Medical Representative to focus on secondary sales.

Disclaimer: The course is based on the conventional route of Pharma Supply Chain & the focus is Medical Representative Job Role. Although, there are other modalities of sales are also present & we will learn about them in separate courses. For example: Now-a-days almost all companies are having one more channel (CFA to HCP account)* which will also be contributing primary as well secondary sales. Most of the companies are having 20-40% contributions from this channel.

*CFA – Carrying & Forwarding Agents *HCP – Health Care Practitioner

Language – English

How to download course certificate: Watch Video